TwinSpires

For a horse-betting app like TwinSpires, there’s no bigger day for customer acquisition than the Kentucky Derby. TwinSpires came to us searching for a spot that appealed to expert and novice bettors alike. They wanted to highlight the value of the app’s in-platform stats and expert picks while showing new users that TwinSpires makes horse-betting easy, accessible, and fun for everyone. Here’s what we came up with.