Shark Vacuum

If there’s anyone who can appreciate a good vacuum, it’s a dog owner. Leveraging the reach of the National Dog Show, we put together a contextually aligned spot pitting Shark (adorable costumed Corgi) versus Shark (adorable cordless vacuum) to show dog-lovers why they need the latter.

In addition to our hero spot, narrated by National Dog Show host John O’Hurley, we created a secondary “teaser” spot to reach a wider audience earlier in the week and build anticipation for both the NDS and our Shark v Shark competition.