BravoCon Moment (2022 NBCU UpFront)
Role: Copywriter
The Ask: Show the UpFront audience what BravoCon feels like for Bravo fans.
The Answer: A hybrid video + live performance welcoming the crowd into a Bravo dream sequence complete with music, choreography, stunning stage design, and dozens of Bravo-lebrities.
The “BravoCon Moment” began with a pre-recorded video of a Bravo-loving couple racing for their phones in an attempt to win a free BravoCon pass. After bonking heads, they awoke on-stage at Radio City (LIVE) in a choreographed dream sequence jam-packed with Bravolebrities from the network’s biggest shows.
In addition to receiving coverage in publications like Deadline, AdWeek, and AdAge, our UpFront spectacular helped add 11 new advertiser categories, upped the total number of sponsors by 300%, and increased revenue by 400% across NBCUniversal’s One Platform compared to the previous BravoCon.