BravoCon Moment (2022 NBCU UpFront)
The Ask: Show the UpFront audience what BravoCon feels like for Bravo fans.
The Answer: A hybrid video + live performance welcoming the crowd into a Bravo dream sequence complete with music, choreography, stunning stage design, and dozens of Bravo-lebrities.
The “BravoCon Moment” began with a pre-recorded video of a Bravo-loving couple racing for their phones in an attempt to win a free BravoCon pass. After bonking heads, they awoke on-stage at Radio City (LIVE) in a choreographed dream sequence jam-packed with Bravolebrities from the network’s biggest shows.
In addition to receiving coverage in publications like Deadline, AdWeek, and AdAge, our UpFront spectacular helped add 11 new advertiser categories, upped the total number of sponsors by 300%, and increased revenue by 400% across NBCUniversal’s One Platform compared to the previous BravoCon.
Best of BravoCon Presented by State Farm (2023)
The Ask: A 15-30 minute recap show of BravoCon 2023 ready for release the day after the event.
The Answer: A live-to-tape show featuring clear-cut segments that we were able to populate with new stories, quotes, and media captured at the event.
A key piece of State Farm’s massive digital spend surrounding BravoCon 2023, this 20-minute recap show brought the spectacle, fun, and drama of BravoCon to Peacock. Hosted by Daryn Carp and Paige DeSorbo, the show kicked off with coverage of the event’s biggest brand-safe stories, followed by a series of segments like “Who Wore It? Guess,” “Love You, Meme It,” and “Who Said That?”
As part of the creative team, I co-scripted the show, designed segments, identified key stories, worked with cameramen and editors on the ground to capture key assets, and more.