Best of BravoCon Presented by State Farm
Role: Copywriter
The Ask: A 15-30 minute recap show of BravoCon 2023 ready for release the day after the event.
The Answer: A live-to-tape show featuring clear-cut segments that we were able to populate with new stories, quotes, and media captured at the event.
A key piece of State Farm’s massive digital spend surrounding BravoCon 2023, this 20-minute recap show brought the spectacle, fun, and drama of BravoCon to Peacock. Hosted by Daryn Carp and Paige DeSorbo, the show kicked off with coverage of the event’s biggest brand-safe stories, followed by a series of segments like “Who Wore It? Guess,” “Love You, Meme It,” and “Who Said That?”
As part of the creative team, I co-scripted the show, designed segments, identified key stories, worked with cameramen and editors on the ground to capture key assets, and more.