Barnes & Noble

Smarter Stories

Spec Work (Denver Ad School)

Art Director: Claire MacDonald

Insight: More and more people are choosing digital media as a means of entertainment.

Concept: Re-position reading as a less shameful source of entertainment than staring at a screen.

Escape the Algorithm (Out of Home, Social)

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Anything You Can Watch, You Can Read Better (Out of Home)

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Premiere Night

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