BarkBox

In these immersive experiences bound to generate local and national media buzz, BarkBox will turn typically human experiences into canine-specific ones. With the “Dog Art Museum,” we’ll commission numerous farcical art pieces playing off classics ranging from Maurizio Cattelan’s Comedian (remember that banana duct-taped to a wall?) to Andy Warhol’s Campbell’s Soup Cans. BarkBox’s “Doggy Bathroom Attendant” pop-ups will provide puppy passersby with a luxurious restroom experience. These events will reinforce BarkBox’s authority on the doggy perspective.

While humans have a wide variety of fears — from heights to commitment to even dogs — most canines seem to fear two things more than anything else: fireworks and thunder. There’s no better way to show your pup you care than by purchasing a present for him when he’s at his most scared and vulnerable.

In a partnership with The Weather Channel app, we’ll use push notifications during thunderstorms to offer discount codes for dog owners looking to help comfort their pets in the wake of a big storm.

As for fireworks, we’re declaring July 5th our official “Doggy Appreciation Day.” After the most firework-heavy night of the year, we’ll offer significant discounts for the 24 hours following Independence Day to help dog owners win back their pets’ trust.